Anthem wanted a brand that reflected its place as a schools trust looking after multiple academies around the UK.

The answer to a complex problem is often simplicity. In this case the solution came from overlaying three core colours with three cuts of a typeface to form new colours which combine to create the logo.

This colourful approach was then extended in a plethora of places –from iconography to infographics and illustration to imagery. All of which capture the essence of teachers and pupils working together as one.

Art Direction, Concept & Design: Robbie Steer