The women’s rugby union community – both players and those behind the camera – is a close knit group. However, it had never been able to have a united voice until 'Women of Union’ was formed.

As part of Make it Clear, I was tasked with coming up with a name and brand. The title neatly captures the dual aspect of its mission – ‘women of rugby union’ and ‘women creating a union’; whilst also echoing female-led movements of the past.

The typographic lock-up is held within the iconic shape of a rugby ball which extends across multiple brand applications to enhance the sense of connection.

Art Direction, Naming & Concept: Robbie Steer
Additional Design: Billy Fenton
© Make it Clear