We were keen to utilise the bolder, typographic approach of our new brand on a promotional campaign for the festive season. Our inspiration came from the ‘dingbat’ conundrums you often find in traditional Christmas crackers. Thus came the concept – ’The Twelve Songs of Christmas’ – a dozen festive hits hidden in plain type.

Over a series of twelve animated social posts culminating on Christmas Eve, followers were asked to guess the Yuletide song – some a little more tricky than others! In addition to the digital presence we collated the dingbats to form a poster, that doubled as a Christmas card. The neat typographic lock-up of the campaign title even made the perfect Christmas tree – metaphorically ‘killing’ multiple Partridges with one pear.

Art Direction, Concept & Design: Robbie Steer
Additional Design: Billy Fenton
Animation: Sam Seddon

Shortlisted for a Creativepool Award 2024