More than Equal’s mission is to find the first female F1 world champion led by data and evidence. The organisation finds young drivers with high potential and enrols them in a fully funded Driver Development Programme specifically designed with female drivers in mind.

At Make it Clear I was tasked with leading the visualisation of the new driver announcement for use across socials and racing world’s media – including the British Grand Prix.

In addition to this piece, we refined its logo and brand guidelines to ensure consistency across multiple platforms.

Art Direction: Robbie Steer
Design: Billy Fenton
© Make it Clear