Make it Clear has been a creative agency for over 25 years. The previous brand and logo were not reflective of its status as a vibrant, modern, friendly place to work for and with.

The inspiration for the new brand came from the name – as an agency they quite literally ‘make it clear'. They also make it better, make it memorable, make it you, the list is endless. This linguistic serendipity was too good to turn down.

By combining this language with a fresh colour palette, cleaner iconography, two accessible fonts and not forgetting a smiley face created from its initials; the result is a brand that extends perfectly across both digital and printed touch points.

Art Direction, Concept & Design: Robbie Steer
Design: Billy Fenton
Animation: Sam Seddon
Photography: Dean Belcher
© Make it Clear